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Spotify daniel5/12/2023 "What we do," he continued, "is wake up every morning and think about how we get more music out to people, how do we get better music? We breathe, eat, and sleep music. Unlike everyone else, like Google and Apple - they have tons of other businesses. "Music is something that is so inherently important to people that it makes sense for gigantic companies to have music strategies. "We're obviously watching what everybody is doing," said Ek, who wore a Gibson guitar T-shirt and was interviewed by Forbes Associate Editor Steve Bertoni at the SXSW Interactive conference. But Spotify founder and CEO Daniel Ek says he's not concerned, because his company is laser-focused on music and music only. AUSTIN, Texas - Google is aiming to roll out two subscription music services this summer, and Apple is reportedly trying again to tackle the streaming business.
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